How To Use Twitter For Business Marketing (Tips & Tricks)

How To Use Twitter For Business Marketing (Tips & Tricks)

Social Media Marketing
THE TWITTER CULTURE Twitter is a great tool for conversations, building community, finding brand advocates and reading the latest news. That’s why celebrities, athletes, your competitors—and hopefully you—are on Twitter. In the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes. Other microblogging tools include Tumblr, FriendFeed and Plurk.   TWITTER SETUP CHECKLIST Build strong foundation (Add bio, location, change color theme) Change your profile picture to a picture of you (preferred) or your logo Change the cover photo (you can make one in Canva) - 1500px x 500px Update the description of the page (include your website URL and as many relevant hashtags as possible in the description) Follow influencers in your niche Give people useful information and answer their questions Drive Traffic to Your Website and Blog…
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How To Use Facebook For Business Marketing (Tips & Tricks)

How To Use Facebook For Business Marketing (Tips & Tricks)

SEO, Social Media Marketing
It’s rare for a day to go by without me scrolling through my Facebook feed. And I’m not alone: According to DMR, 65% of Facebook users log on daily. Facebook is a personal space. People go there to hang out, get to know one another, collaborate, and have fun. Keep this in mind as you curate content. Be personal, be YOU. WHAT TO POST ON FACEBOOK Share a recent blog post A funny meme (something that made you laugh that your readers could relate to) A video or article you loved Ask a question using the "poll" feature on Facebook - encourages engagement Ask your readers for their opinions on something  - encourages engagement Share an inspirational quote Share an image of you, your business or employees Offer a freebie…
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Instagram Marketing for Your Boring Business (Real Life Examples)

Instagram Marketing for Your Boring Business (Real Life Examples)

Social Media Marketing
A common misconception about Instagram is that it only works for consumer brands or for Travel Bloggers! But I am here to tell you that Instagram can be a great channel of marketing for ANY business, only if you use the right strategy. Promoting fitness? EASY. Food? Yummy, so easy! Fashion? SIMPLE. Service-based industry? Naah! Not so easy, but still possible. Instagram is a powerful storytelling platform. Good storytelling increases the value of your brand in your stakeholders' eyes. Customers and employees will be addressed via this platform. I have listed down some companies who do EXCEPTIONALLY well on Instagram. Maybe you can pick up something from them. WeWork Type: Co-working/Office Space Followers: 119k It is praiseworthy how WeWork shows their culture and vision through their Instagram. Following their mission, “to…
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Why We Love Instagram (And You Should, Too!)

Why We Love Instagram (And You Should, Too!)

Social Media Marketing
As a digital marketer, I cannot stress enough how IMPORTANT Instagram is for a brand especially for hospitality and tourism businesses like Restaurants, Salons, Attractions et cetera. Instagram is one of the fastest growing social networks, especially among more youthful crowds, so it is evident where most of the young audience is available, to target. The following are the reasons why you MUST give Instagram a go: PLACE FOR THE MILLENNIALS If your target audience are the youngsters, Instagram is the place. Social media platforms like Twitter and Facebook are now old. Twitter has not been doing well with users growth but Facebook is ever growing. However, rapidly, many aged (senior) people are using Facebook, it is like a hangout spot for old people. :P So, naturally, millennials shifted to Instagram.…
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