THE TWITTER CULTURE
Twitter is a great tool for conversations, building community, finding brand advocates and reading the latest news. That’s why celebrities, athletes, your competitors—and hopefully you—are on Twitter.
In the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes. Other microblogging tools include Tumblr, FriendFeed and Plurk.
TWITTER SETUP CHECKLIST
WHAT TO POST ON TWITTER
Including a striking picture, video, or GIF to your Tweets includes a touch of identity, and prompts higher Tweet engagement rates. In fact, people are three times more likely to engage with Tweets that contain videos and photos. REMEMBER: You can attach up to four photos to a single Tweet.
Hashtags are a powerful tool that allow you to expand your reach and tap into relevant conversations. Focus on keywords that are relevant to your business. Best practices recommend using no more than two hashtags per Tweet.
One simple way to incorporate hashtags is by identifying popular events to which you can link your business in an authentic way. Keep in mind, these can be ordinary, individual occasions like suppers or drives, and in addition more extensive social occasions, similar to Valentine’s Day or Chinese New Year.